×
You will be redirected back to your article in seconds

Triage takes a brand stand

Reality producer, Levity team on Medium

Triage Entertainment, which recently produced CBS’ “Greatest American Dog,” and Improv owner Levity Entertainment have formed branded entertainment shingle Medium: For Living Ideas.

Division’s first project is “On the Bubble,” an animated Web series for Pepsi’s Sierra Mist soda brand. Project will bow at Comic-Con and online this week.

Weekly series, to be syndicated across the Internet, consists of 30 webisodes told from the perspective of a group of 24-year-olds at a community college who have created their own version of the news.

Comedy Central alum Adam de la Pena (“Code Monkeys”) created the series, with Worldwide Biggies (“SpongeBob SquarePants”) handling the animation.

Medium is also developing a comedy-centric creative lab for Sierra Mist, with the goal of fostering new forms of entertainment for consumers.

Clients also include the In-Store Broadcast Network, for which Medium creates shortform programming for screens in Walgreens, Kroger, Duane Reed and Subway stores.

Medium is run by Ron Walter and Claudia Cahill, who have produced branded entertainment projects for Axe, including the “Evan and Gareth” Web series, as well as for Nestle’s Stouffer’s, Lean Cuisine and Purina brands.

“In all of the programs that Medium creates, the featured company’s presence is minimal, and the true 3-D personality of the brand is what comes through as the end result,” Walter said. But “creative has to play by new rules to capture and maintain an audience.”

In addition to “Greatest American Dog,” which was first conceived to be backed by a pet food brand, Triage also produces the Food Network’s “Iron Chef” reality competish series. Levity is a majority owner in the Improv and one of the top bookers of live comedic talent.

More TV

  • Ariana Grande Olivia Munn Michael Che

    Celebrities vs. Critics: Why This Battle Has No Winners (Column)

    When actor Olivia Munn tweeted a “short essay on…ugly behaviors” late Wednesday night, she insisted that a blog had been unfairly maligning her for years. She wrote that she wanted to confront the idea that baseless critiques, particularly those aimed at women, are never okay no matter how famous the target may be. On the [...]

  • ‘Peaky Blinders’ Virtual Reality Game in

    ‘Peaky Blinders’ Virtual Reality Game Will Pitch Players Into the Action

    “Peaky Blinders” fans will be able to join the gang – virtually – in a new VR game that will allow players to interact with characters from the hit series. Start-up immersive studio Maze Theory teamed with the show’s producers and is making the game, which will launch in 2020. Artificial intelligence technology means characters [...]

  • TV News Roundup: HBO's 'Deadwood: The

    TV News Roundup: HBO Releases 'Deadwood: The Movie' Trailer

    In today’s TV news roundup, HBO released the trailer for the “Deadwood” film, and CNN announced a premiere date for “Apollo 11.”  DATES The documentary “Apollo 11” from director/producer Todd Douglas Miller will premiere on CNN Sunday, June 23 at 9 p.m. Using only archival sources, the film captures NASA’s 1969 Apollo 11 mission. FIRST [...]

  • shannon ryan

    Shannon Ryan Joins Disney TV, ABC as Marketing Chief

    Former Fox Television chief marketing officer Shannon Ryan has been tapped as the new president of marketing for ABC Entertainment and Disney Television Studios. The announcement was made by Karey Burke, president of ABC Entertainment, and Craig Hunegs, president of Disney Television Studios, to whom she will report. Rumours had been circling for a while [...]

  • Dan Lin's Rideback, MRC Announce Writers

    Dan Lin's Rideback, MRC Announce First Class of Writers and Mentors for TV Incubator

    Rideback, Dan Lin’s production company, and MRC have announced the inaugural class of writers and mentors for their TV incubator.  The new TV writers residency program, which was launched in February, offers a paid, eight-month residency program to a group of writers who have each previously been staffed on series and want to create their [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

More From Our Brands

Access exclusive content