×
You will be redirected back to your article in seconds

Triage takes a brand stand

Reality producer, Levity team on Medium

Triage Entertainment, which recently produced CBS’ “Greatest American Dog,” and Improv owner Levity Entertainment have formed branded entertainment shingle Medium: For Living Ideas.

Division’s first project is “On the Bubble,” an animated Web series for Pepsi’s Sierra Mist soda brand. Project will bow at Comic-Con and online this week.

Weekly series, to be syndicated across the Internet, consists of 30 webisodes told from the perspective of a group of 24-year-olds at a community college who have created their own version of the news.

Comedy Central alum Adam de la Pena (“Code Monkeys”) created the series, with Worldwide Biggies (“SpongeBob SquarePants”) handling the animation.

Medium is also developing a comedy-centric creative lab for Sierra Mist, with the goal of fostering new forms of entertainment for consumers.

Clients also include the In-Store Broadcast Network, for which Medium creates shortform programming for screens in Walgreens, Kroger, Duane Reed and Subway stores.

Medium is run by Ron Walter and Claudia Cahill, who have produced branded entertainment projects for Axe, including the “Evan and Gareth” Web series, as well as for Nestle’s Stouffer’s, Lean Cuisine and Purina brands.

“In all of the programs that Medium creates, the featured company’s presence is minimal, and the true 3-D personality of the brand is what comes through as the end result,” Walter said. But “creative has to play by new rules to capture and maintain an audience.”

In addition to “Greatest American Dog,” which was first conceived to be backed by a pet food brand, Triage also produces the Food Network’s “Iron Chef” reality competish series. Levity is a majority owner in the Improv and one of the top bookers of live comedic talent.

More TV

  • Five Takes on Canal Plus, Federation’s

    Just Days Left to Catch Canal Plus’ ‘The Bureau’ on MyFFF

    The most lauded of titles on this year’s MyFrenchFilmFestival, UniFrance’s online showcase featured by over 50 OTT services around the world, may not be a film but a drama series. With four seasons aired, and a milestone in world sales on a French TV show, slow-boiling espionage series ‘Le Bureau des légendes’ (“The Bureau”) is [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • TV Writer Christopher Knopf, Former WGA

    TV Writer Christopher Knopf, Former WGA West President, Dies at 91

    Prolific Emmy-nominated television writer Christopher Edwin Knopf, former president of the Writers Guild of America West, died in his sleep of congestive heart failure on Feb. 13. He was 91. Knopf was born in New York and attended UCLA, leaving during his senior year to join the Air Force during World War II. He finished [...]

  • Jussie Smollett The Black AIDS Insitute

    Jussie Smollett Case: Two Suspects Released Without Charges as New Evidence Emerges

    After two days of questioning, the Chicago Police Department announced Friday evening that it has released two suspects in the Jussie Smollett case without filing charges. Police spokesman Anthony Guglielmi said that detectives had developed new information in the case. Police no longer consider the men to be suspects. “Due to new evidence as a [...]

  • GOTHAM: L-R: Guest star Cameron Monaghan

    TV News Roundup: Fox Drops 'Gotham' Final Season Trailer (Watch)

    In today’s TV news roundup, Fox released a new trailer for an upcoming episode of “Gotham” and Disney has announced the cast for its upcoming “High School Musical” series.  FIRST LOOKS Showtime released a new trailer and the official poster for the upcoming fourth season of “Billions,” premiering March 17 at 9 p.m. ET/PT. In [...]

  • Chris Rock

    Chris Rock to Direct Kenan Thompson Comedy Pilot at NBC

    Chris Rock has come onboard to direct the NBC single-cam comedy pilot “Saving Kenan,” Variety has learned. Rock will also executive produce the pilot, which stars “SNL” mainstay Kenan Thompson. Thompson will play a newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives [...]

  • Peak TV Saturation TV Placeholder

    Apollo Global Management Buys Majority Stake in Cox TV Stations

    Private equity giant Apollo Global Management has cut a deal with Atlanta-based Cox Enterprises to buy a majority stake in Cox’s 13 TV stations as well as three newspapers and a handful of radio stations in Ohio. Apollo has been in the hunt for broadcast TV stations for some time. Cox’s station group, which includes [...]

More From Our Brands

Access exclusive content