You will be redirected back to your article in seconds

Steve Jobs unveils new iPhone

Latest generation less expensive, supports 3G

SAN FRANCISCO — Steve Jobs may be the only chief executive in America who can announce a price cut and a passel of new features and have the entire media world, from the New York Times to tiny tech blogs, hanging on his every word.

Jobs addressed Apple’s annual conference for software developers in San Francisco on Monday morning, unveiling the second generation of the company’s iPhone.

It’s thinner and less expensive than the original (the entry-level model is just $199), and it supports high-speed 3G wireless connections. But AT&T is still the only mobile carrier to support the phone in the U.S. (Starting next month, Apple will roll out the phone in 70 foreign countries with a number of other carriers.)

Disney, where Jobs occupies a seat on the board, was an enthusiastic endorser of a key new feature for iPhone 2.0: the ability to integrate with Microsoft Exchange email servers. That makes the new iPhone a more credible rival to Research in Motion’s BlackBerry. Disney information technology senior VP Randy Brooks said the company had had a good experience beta-testing the new device. The new iPhone also includes GPS location-sensing technology.

The new phone’s zippier data speeds are also likely to make it a more effective device for viewing video — be they YouTube clips or TV shows and movies from Apple’s iTunes Store.

“Today is great news for video on the phone,” says Susan Cashen, VP of marketing for Silicon Valley-based Mywaves, which operates a video portal that delivers content from media companies like Playboy, Fox and CBS to cell phones. The original iPhone, she said, was designed for watching video only when the user was within range of a WiFi hot spot, such as a cafe or university campus. “It was a big downer from a consumer experience,” Cashen says. “But now 3G solves so many of those frustrations.”

Jobs said Monday that Apple had sold 6 million of the original iPhones, introduced last year. His goal is to sell 10 million in 2008.

Popular on Variety

More Digital

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

  • Call of Duty Modern Warfare

    Call of Duty League Commissioner on Why It's Time for a Franchise Model

    “Call of Duty” esports is officially headed for a city-based model. Publisher Activision Blizzard announced over the summer that the newly coined Call of Duty League will have a franchised, home-and-away structure immediately when it launches its inaugural season in early 2020. It’s set 12 teams in 11 cities, and the roster mania has already [...]

  • Mark Zuckerberg

    Zuckerberg Defends Facebook's Approach to Free Speech, Says Politicians Will Be Allowed to Lie

    Facebook CEO Mark Zuckerberg went to Georgetown University Thursday to explain his views on freedom of expression, and how it influenced Facebook’s policies around dealing with controversial subjects, including political ads that include outright lies. “I’ve focused on building services to do two things: give people voice, and bring people together,” Zuckerberg said. In his [...]

  • Kids' Programming Will Be a Battleground

    Why Kids' Programming Will Be a Major Battleground in the Streaming Wars

    When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her [...]

  • Nvidia Shield leak

    Nvidia Shield 2019 Model Leaks on Amazon

    The latest version of Nvidia’s Android TV streamer has found its way onto Amazon.com ahead of an official announcement. The new device features a more powerful processor as well as a new remote control. Nvidia didn’t immediately respond to a request for comment. The latest Nvidia Shield is being powered by a Tegra X1+ processor, [...]

More From Our Brands

Access exclusive content