PictureBox to launch on BT Vision

Universal strikes new deal for on-demand service

LONDON — Universal Pictures’ subscription on-demand movie service, PictureBox, is to bow on another U.K. platform following a deal with hybrid broadband offer, BT Vision.

PictureBox, already available in Blighty on Top-Up TV and Tiscali TV, will launch on BT Vision May 5.

For an outlay of around $10 a month, service provides movies from a selection of 28 titles, including current and library flicks, which are updated regularly.

They will include “The Bourne Ultimatum,” “Knocked Up,” “Atonement,” “The Kingdom,” “Elizabeth: The Golden Age,” “I Now Pronounce You Chuck and Larry,” “Evan Almighty,” “Fast & Furious: Tokyo Drift,” “Hot Fuzz,” “Pride & Prejudice,” “The Break-Up,” “The Interpreter,” “The Constant Gardener,” “Miami Vice” and “King Kong.”

Said BT Vision’s commercial director, TV services Marc Watson: “I am delighted to have reached agreement with NBC Universal to make the PictureBox service available on BT Vision.

“PictureBox represents a significant new development for BT Vision, and we are confident that the combination of current and library titles, refreshed on a regular basis, will prove highly popular with our customers.”

PictureBox is already available in Poland on ITI Neovision and in Singapore on Singtel’s Mio TV service.

It is eyeing up further distribution in other territories.

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