You will be redirected back to your article in seconds

‘Panda’ sequel stirs ‘Fu’ fighters

Studios squabble over press release details

Most press releases reveal little. But read between the lines and many juicy details can be gleaned.

Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, which is contracted to release all DWA films through 2012.

When asked to clarify if Par will distribute the pic, a DWA spokesman said, “Of course. We’re thrilled with our relationship with Paramount.”

And indeed both companies should be thrilled: Par distribbed “Kung Fu Panda,” which took in the best-ever non-sequel box office haul for DWA.

Still, the omission seems less than accidental given that Paramount and DreamWorks proper are currently engaged in a not-so-amicable divorce. Perhaps DWA’s press release was a subtle reminder that it, too, can opt out of its Par deal — in early 2011 — even if it comes with a pricetag as high as $150 million.

Par’s marketing department shot back on Oct. 2 with its own news flash: “Paramount Pictures is proud to announce the ‘Kung Fu Panda Sequel’ from DreamWorks Animation for release on June 3, 2011. Please update your publications to reflect this addition to our 2011 schedule.”

As for the chance that Par’s exclusion from the DreamWorks Animation release was an oversight, even the DWA spokesman admitted the release had been carefully worded. When asked why the “Panda 2” news was released at 4 p.m. — late in the day for non-breaking news — the staffer said: “It had to be vetted by a lot of parties.”

Apparently, though, Paramount wasn’t one of them.

More Film

  • Common, Lena Waithe

    Common, Lena Waithe Join AT&T Hello Lab's Filmmaker-Mentoring Program in Second Year

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

  • Sony Takes Premium Film1 Movies Service

    Sony Takes Premium Film1 Movies Service Direct To Consumer

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

  • Tim Robbins to Be Feted at

    Tim Robbins to Be Feted at Karlovy Vary Film Festival

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

  • BAFTA Details Diversity Requirements for 2019

    BAFTA Details Diversity Requirements for 2019 Film Awards

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

  • Wang Zhongjun Chinese movie mogul and

    Huayi Bros.’ Dennis Wang Makes Reassurances, Promises Stock Purchases

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

  • Tiffany Haddish

    MTV Movie and TV Awards: 10 Standout Moments

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Most press releases reveal little. But read between the lines and many juicy details can be gleaned. Case in point: DreamWorks Animation sent out a three-page missive last week heralding plans for a “Kung Fu Panda” sequel to be released in 2011. Omitted from the Oct. 1 statement was a single mention of Paramount Pictures, […]

More From Our Brands

Access exclusive content