Microsoft gets a taste of Italian TV

Mediaset teams with MSN on series

MILAN — Italian broadcaster Mediaset is teaming up with MSN to supply a series of TV clips from its three terrestrial channels for use on the Microsoft web network.

“Thanks to the collaboration, video clips from the most famous programs on Canale 5, Italia 1 and Rete4 will be seen on MSN’s video channel, which is visited by over 1.7 million users every day,” said an MSN statement.

The clips will be available on video.msn.com a few hours after their transmission on TV. The new service will allow viewers to share clips of their favorite Mediaset programs with family and friends via Windows Live Messenger, the MSN statement added.

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