You will be redirected back to your article in seconds

Luc Besson launches Blue

Company to produce 'advertainment'

PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising.

Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed by consumer brands.

Besson told newspaper Le Figaro that he is counting on the upcoming deregulation of French TV to allow for more product placement and branded content.

Lambert was formerly an exec at FFL, an advertising group he co-founded with Frederic Raillard and Farid Mozartan in 2006, whose powerhouse client list includes L’Oreal, Lagardere and Cartier.

Besson’s production and distribution company EuropaCorp is investing in Blue via his holding company Front Line.

EuropaCorp is launching 13 digital channels, all dedicated to cinema, in the spring, which will be accessible from cell phones and other hand-held devices.

More Film

  • France Introduces Special Subsidy for Films

    France Introduces Special Subsidy for Films With Women in Charge

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

  • San Sebastian Loco Films Sets Celia

    San Sebastian: Loco Films Boards Celia Rico’s ‘Journey to a Mother’s Room’(EXCLUSIVE)

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

  • The Guilty

    Sundance-Winning 'The Guilty' Picked by Denmark for Foreign-Language Oscar Race

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

  • Codeblack Buys Gugu Mbatha-Raw's 'Fast Color'

    Codeblack Buys Gugu Mbatha-Raw's 'Fast Color,' Sets March Release

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

  • Blake SheltonCMA Music Festival, Nashville, USA

    Blake Shelton Joins Kelly Clarkson in STX's 'Uglydolls' Movie

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

  • U.K. Talent Agency Artists Partnership Enters

    U.K. Talent Agency Begins Developing Film and TV Projects, Launches New Slate (EXCLUSIVE)

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

  • Italian Movie Channel to Launch in

    Italian Movie Channel to Launch in U.S. via Amazon (EXCLUSIVE)

    PARIS — Helmer-producer Luc Besson is teaming up with advertising exec Christophe Lambert to launch Blue, Gaul’s first shingle devoted to “advertainment” — a blend of entertainment and advertising. Blue — whose name is reminiscent of Besson’s 1988 hit “The Big Blue” — will produce clips, films, TV series and talk shows co-produced and financed […]

More From Our Brands

Access exclusive content