You will be redirected back to your article in seconds

Japan chips dip into movie posters

Companies team to test NFC technology

TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan.

The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips embedded in posters to beam trailers, stills and other content of the pics “Wall-E” and “Tinker Bell” directly to NFC-installed cellphones.

Fans can also download an access code to view a hi-def trailer of “Wall-E” on NFC-ready Hitachi digital TV sets. 

Japanese pic posters already use such a code, but users first have to scan it in and visit a dedicated website to see trailers. The new NFC technology allows the users to view trailers and other content simply by holding their cellphone near the NFC chip on the poster.

More Digital

  • Will Smith Bungee

    How to Watch Will Smith Bungee Jump Into the Grand Canyon

    TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan. The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips […]

  • John Malone

    What Does a Two-Headed SiriusXM/Pandora Giant Mean for the Radio Industry?

    TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan. The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips […]

  • Facebook - Adam Mosseri

    Facebook Eyes Product Exec Adam Mosseri as Likely Instagram CEO (Report)

    TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan. The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips […]

  • Oculus Santa Cruz: What We Know

    Everything We Know About Facebook’s New Oculus Santa Cruz VR Headset

    TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan. The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips […]

  • Andrea Kremer and Hannah Storm pose

    Amazon Taps Hannah Storm, Andrea Kremer as First Female Team to Call NFL Games

    TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan. The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips […]

  • Twitter

    Twitter Plans to Ban Dehumanizing Language

    TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan. The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips […]

More From Our Brands

Access exclusive content