ITV to sell shows in U.K. via iTunes

Users given access to 260 hours of programs

LONDON — U.K. terrestrial web ITV is selling some of its best-known shows, including cult classic “The Prisoner,” via iTunes in Blighty.

Users can choose from more than 260 hours of programming, with ground-breaking fare, such as the country house classic “Brideshead Revisited,” available alongside police dramas like “Inspector Morse” and spin-off show “Lewis.”

Other archive fare covered by the deal includes “The Saint” and Gerry Anderson’s puppet classic “Captain Scarlet.”

Single episodes of shows can be bought from £1.89 ($3.76) for viewing on a Mac, PC, video-enabled iPod or a widescreen TV with Apple TV.

Shows will also be available to buy as a complete series.

ITV Global Content topper Dawn Airey said: “Our strategy is to deliver 360-degree value for our content on multiple platforms, and in multiple territories.”

It is the first time ITV, under pressure to increase revenue from non-broadcast activities, has sold its shows via a third party.

Deal was brokered by Steve Gallant, publishing director at Granada Ventures, which is being wound up as part of a restructure sparked by Airey’s arrival as managing director of Global Content last fall.

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