Japanese toon net Animax has tapped Masato “Mark” Oda deputy prexy and g.m. of the joint venture between Sony Pictures Entertainment (Japan) and four Japanese animation studios — Toei, Sunrise, TMS Entertainment and Nihon Ad Systems.

Oda takes charge of day-to-day operational management and development of the channel including its programming, sales and marketing. He’ll replace Shingo Ishiyama, the previous deputy prexy and g.m., on the board. Ishiyama left the channel to pursue other interests. The announcement was made Aug. 29 by Masao Takiyama, president and rep director of Animax Broadcast Japan, a subsid of Sony Pictures Television Intl.

Oda was previously based at SPTI’s global HQ in Culver City, where he was exec director of marketing for the networks group, which includes more than 50 channels in 135 countries.