×
You will be redirected back to your article in seconds

New-media startups ramping up

HitFix to offer entertainment options, news

New-media startups looking to bring entertainment insights to the masses are ramping up.

Entertainment site HitFix will launch this week. Founded by ex-Reed Business Information development execs Jen Wilhelmi Sargent and Arash Hadipanah and ex-Latimes.com and MSN.com film editor Gregory Ellwood, the startup offers the calendar application Forecast, which enables consumers to track and customize upcoming entertainment options based on their zip code and tastes. Last week the HitFix team made the rounds of studios to talk about advertising to their target 18-34 demo as well as access to new trailers, sets and talent.

HitFix also offers breaking movie news and blog content from Ellwood (whose blog will focus on awards coverage) and Ain’t It Cool News reviewer Drew McWeeny (who retires his “Moriarty” moniker after 12 years), TV reporting from Zap2It’s Daniel Fienberg, and music info from ex-Billboard music maven Melinda Newman. Sports will come online soon.

Editors will comment on newsfeeds supplied by the Associated Press. “There’s a gap between the insider trades and the TMZ gossip side,” Sargent said. “We’re catering to consumers, like Entertainment Weekly.”

HitFix has deals with partners Live Nation, Fandango, StubHub, Netflix and Amazon.com. Facebook and iPhone apps will launch in February, followed by other mobile devices such as BlackBerry.

Another startup, Wopular.com from Rotten Tomatoes co-founder Senh Duong, aggregates and presents breaking news in a user-friendly interface. The site showcases constantly updated stories and a newspaper rack of RSS feeds from top media outlets. Ads, video and widgets will follow when traffic warrants it. “I’m like the editor of a newspaper picking interesting stories I think people should read,” Duong said.

Wopular offers no original content or commentary (except from readers), but the price was right for Duong to launch this site by himself, with no staff, in one week: $10.

More Scene

  • Danielle Brooks'Ain't Too Proud - The

    How 'Orange Is the New Black' Star Danielle Brooks Became a Broadway Producer

    Danielle Brooks earned a Tony nomination when she made her Broadway debut as Sofia in the 2015 revival of “The Color Purple,” but now the “Orange Is the New Black” star is working behind the scenes as a producer on the new jukebox musical “Ain’t Too Proud: The Life and Times of the Temptations.” “I [...]

  • Nick Offerman Amy Poehler

    'Parks and Recreation' Cast Talks Possibility of a Revival at 10th Anniversary Reunion

    For one night, Hollywood felt a little like Pawnee. The cast of NBC’s hit comedy “Parks and Recreation” reunited at PaleyFest on Thursday in honor of the show’s 10th anniversary. The whole Pawnee gang showed up: Amy Poehler, Chris Pratt, Aubrey Plaza, Nick Offerman, Aziz Ansari, Rob Lowe, Adam Scott, Rashida Jones, Retta, and Jim [...]

  • Andy CohenThe Shops and Restaurants at

    Andy Cohen to Receive Vito Russo Award at GLAAD Media Awards

    Mazel, Andy Cohen! Bravo’s late-night talk show host is set to receive the Vito Russo Award at the 30th annual GLAAD Media Awards on May 4 in New York City. Sarah Jessica Parker will present him with the award, which is named in honor of GLAAD founder Vito Russo. The annual award goes to openly [...]

  • Variety TV Summit Europe

    Variety TV Summit Europe Coming to London on June 13

    Variety’s TV Summit Europe will coincide with London Tech Week this year, returning to the city on June 13. The international conference will be held at the Royal Lancaster and is co-produced by global events company Informa’s KNect365 division, the world’s largest business-to-business organizer. The one-day summit will focus on the intersection of content and [...]

  • David Furnish, Bryce Dallas Howard, Taron

    'Rocketman': Paramount Previews Footage of Elton John Biopic

    “Rocketman” is ready for lift off. Paramount Pictures threw a cocktail party Monday night to preview 15 minutes of the upcoming Elton John biopic, set for release on May 31, at the Troubadour in Los Angeles, the legendary rock club where John made his U.S. debut nearly 50 years ago. The footage featured pieces of [...]

  • The CalArts REDCAT Gala 2019 Honoring

    Pixar's Pete Docter Honored at CalArts REDCAT Gala

    Pixar’s Pete Docter reminisced about his days as a student at CalArts on Saturday night at the 2019 CalArts REDCAT Gala, where he received the Distinguished Alumni Award. For the wide-eyed boy from Minnesota, where life was more routine, attending CalArts “was a free-for-all. It was eye-opening in a lot of ways,” he recalled. “But [...]

More From Our Brands

Access exclusive content