Dick Glover has been named CEO of Funny or Die Networks.

Glover moves to the Internet sensation — founded by Will Ferrell, Adam McKay and Sequoia Capital general partner Mark Kvamme — from NASCAR, where he had been VP of broadcasting and new media since 2003.

Now, he’ll be in charge of FunnyorDie.com, as well as sister sites ShredorDie.com and MyBlueCollar.com. Funny or Die first gained fame last year for Ferrell’s “The Landlord” short.

Kvamme said he was looking for someone with Glover’s digital experience, as well as a talent-friendly exec.

“He’s worked around digital media at ESPN and NASCAR, and has a fantastic reputation for dealing with creative people,” Kvamme said.

Under Kvamme, the company just completed a second round of funding, adding another $15 million to the startup’s coffers.

Kvamme said the latest funding will also allow Funny or Die to aggressively grow through acquisitions and new site startups this year. Company is poised to announce new additions to the Funny or Die stable in the coming months.

“Funny or Die is not just about a single comedy website,” Kvamme said. “We really want to put more muscle behind Shred Or Die, the action sports website. And we see half a dozen new channels that we’re excited about, as well as partnerships with other media companies.”

In joining Funny or Die, Glover said he was also swayed by the company’s technological infrastructure.

“The most important of all these things, is that Sequoia and the people they put in place build a technical platform for this and much more,” Glover said. “While the attention appropriately is on the success the website has had, and on the content, it would all be meaningless if there wasn’t this engine behind it. That’s where most people stumble.”

With the new funding in place, Glover said Funny or Die is shopping for a new office; right now, it still operates out of Gary Sanchez Prods. (Ferrell’s and McKay’s shingle) in Hollywood. The company’s staff will also start to grow as needed, Glover said.

Prior to NASCAR, Glover — who officially begins Jan. 16 at Funny or Die — spent ten years at ABC/ESPN, including time as exec VP and managing director, Olympics. He helped launch ESPN.com in 1994.

“He’s a funny, good, guy, easy to get along with, and has got these amazing, sharp business ideas,” McKay said.

FunnyorDie.com, which launched last April, has had over 143 million video views since its launch; the site currently has nearly 20,000 videos in its stable.