Former Disney topper Michael Eisner managed to slip in a promo for skeins from his Internet shingle Vuguru, which produces and distributes content for new media and emerging platforms, during a keynote speech on managing creativity at Mipcom on Tuesday.
Headlining Vuguru’s slate is medical thriller “Foreign Body,” a prequel to the novel of the same name written by Robin Cook. The 50 two-minute episodes can be viewed on the Internet and via cell phone and have also been adapted as a 90-minute TV movie.
Rounding out the slate are “Prom Queen,” “Back on Topp” and “The All-for-Nots,” which Cyber Group Digital Media is repping at Mipcom.
Back on subject, Eisner argued in his keynote that the Internet has changed all aspects of international commerce, breaking down barriers of time, money and language.
“We have shriveled down to one dimension. The world has become a single dot, as the Internet has made it possible for everyone to metaphysically occupy the same time and space,” he said.
Nevertheless, he said, the rules that govern new media are pretty much the same as those that dictated his work in the old media.
“Micromanagement is the best path to effective management,” he said. “Creativity can flourish within sensible financial limitations. Any number of mega-budgeted films have been flops because they attempted to substitute creative capital expenditure for creativity.”
Repeating a familiar mantra, Eisner said that the important thing was content — not its distribution.
“The one thing that seems to be consistent is that with all these new medias, we are still watching Lucille Ball on some channel somewhere,” he said.
He said that advertisers chase eyeballs, and so it was inevitable that the money would migrate to the broadband world.
Commenting on the current financial crisis, Eisner said, “The media companies that have concentration of content are fantastic companies. If you look at Disney, the multiple of its earnings is historically low. It is a steal.”
He would be “very bullish” on these media companies, he said.
“The way you dig yourself out of problems in the entertainment business is with hits,” he said. “Never count anybody out. You never know where (the hit) is going to come from.”