Disney divides videogame unit

Hopper, Yanover, Merrifield to run operations

Disney has unveiled the structure of its new Interactive Media Group, formed last month by merging its videogame and Internet operations.

In a memo to employees Thursday posted on PaidContent.org, DIMG topper Steve Wadsworth said the unit will be divided into two lines of business. The first, Disney Interactive Studios, will handle all videogames and continue to be led by Graham Hopper. In addition to publishing console games, it will also take over mobile and online casual games previously handled by the Internet group.

The other, Disney Online, will oversee all Web properties and virtual worlds. Paul Yanover, exec veep in charge of Disney Online in the U.S., will run that business globally.

Under the Disney Online umbrella, Lane Merrifield, co-founder of Club Penguin, which Disney bought last year, will oversee all virtual worlds development, such as that of “Pirates of the Caribbean Online” and an upcoming world based on the Fairies characters.

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