Title: Senior VP, worldwide marketing
Forget the DVD re-release. With this month’s debut of “Walk Hard: The Dewey Cox Story,” Tracey Garvin and the Sony Blu-ray development team introduced the latest innovation in Blu-ray — a disc release that can be immediately updated with new bonus features.
“Walk Hard” includes the studio’s first BD Live extras, taking advantage of new Internet-connected players. Consumers who buy the Blu-ray release can download three additional mini-featurettes through their player, extras that only became available after the disc was set to be pressed.
Up to now, Garvin has kept the studio’s focus on learning and using Blu-ray’s Java programming language to simplify navigation on Blu-ray in ways never possible with DVD.
With “Close Encounters of the Third Kind,” the studio put three different versions of the movie on one Blu-ray disc and allowed users to navigate between versions, with markers noting added footage.
Under Garvin, Sony also created the Blu Wizard, which lets viewers create a playlists of their favorite bonus features while keeping track of what they have and haven’t seen. While watching the film, viewers also can also easily click back and forth between extras and movie play.
POV: “It’s kind of how to make it a much more immersive experience in a way that people can navigate through a disc in ways that they could never do before,” Garvin says.