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Reginald Fils-Aime

Publishing executive

The former senior VP of marketing at VH1 joined Nintendo at a low point for the company in 2003. By 2006, he had risen to head all its North American operations, and the Japanese vidgame company was surging ahead of competitors Sony and Microsoft in the U.S. thanks to the innovative new Wii and DS consoles, which Fils-Aime and his team helped make the most successful gaming devices in the U.S. at 10.9 million and 20.8 million units, respectively.

Now instead of just selling products, Fils-Aime faces the challenge of getting enough onto shelves to satiate demand. He also has to balance the desires of Nintendo’s newfound mass market aud, who eat up titles like “Wii Fit” and “Brain Age,” with the demands of loyal hardcore players who demand ever more sequels to classic franchises.

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