Impact: In his first full year as head of the division, Levinsohn oversaw an ambitious acquisition strategy, including the purchase of photo- and video-sharing service Photobucket, which boasts more than 42 million users, and Flektor, which offers tools for users to edit video and audio content for mash-ups and other creative output.
Fox Interactive Media also acquired interactive advertising technology company Strategic Data Corp. and sealed a deal with 160 Fox-affiliated stations to manage their websites and adapt the MyFox online template to those markets. Then, of course, there’s MySpace, the social network that is now used by one in four people in the U.S.
Ahead in 2008: The debut of online ad service FIM Serve, and the official launch of MySpace Mobile.
POV: “Every day, we see more content designed specifically for digital platforms like the Web and mobile, and it’s a trend we expect to see dramatically increase during the year ahead,” Levinsohn says. “On the advertising front, big brands are no longer asking us ‘why’ but ‘how’ to advertise in a social media environment. The development and expansion of new technologies that enable us to better serve the right ad to the right person at the right time will only further transform the way we are able to grow the business in the coming year.”