MTV has launched Soundtrack.mtv.com, an interactive music website showcasing artists featured on the network.
The site is a way for MTV viewers to search and listen to songs used on MTV skeins like “The Hills” and “The Real World.”
While the shows air, viewers will get updates on the bottom of the screen telling them which artist and song is playing in the scene. They can then find the music on the site and learn more about each artist.
The site, previewed for reporters Tuesday by execs including MTV entertainment prexy Brian Graden, serves as a promotional venue for indie artists and allows them to custom-create their own profiles and upload their songs. There is also a radio player called “My Soundtrack,” and users can create their own playlists as they navigate the site. Users can vote on the popularity of each artist and read numerous blogs.
Programming veep Gaurav Misra said pop culture and consumer trends prompted the creation of the site.
“Kids are discovering music through TV,” said Misra. “We wanted to create an online destination to find that music.”
Users also have the option to purchase the music on Rhapsody, Viacom’s joint venture with RealNetworks.