Martin Zagorsek

Number cruncher

Market research firm NPD started tracking game numbers in 1995 and remains the only source for such data.

Zagorsek, who serves as VP of games and software for the company, has been a major evangelist for the vidgame sector, helping to innovate reporting to reflect the rapidly changing market.

NPD recently partnered with Mobile Entertainment Forum to announce the first U.S. sales chart for mobile games. NPD also began tracking paid online subscriptions and hopes to add digital distribution by the year’s end.

“We’re not even close to seeing (the industry’s) full potential,” he says. “It’s challenging to keep up with all the changes, but that’s the best kind of challenge to have.”

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