×
You will be redirected back to your article in seconds

CBS bringing back viral hit Sparkles

'Mother' star's musical alter ego returns online

Mariah. Madonna. Robin Sparkles?

While the music biz is focused on the looming battle of the divas, execs at 20th Century Fox TV and CBS are trying to drum up online buzz for a return visit from their own would-be musical sensation.

Sparkles is the alter ego of Robin Scherbatsky, a core character on the Eye’s “How I Met Your Mother” played by Cobie Smulders. Canada’s answer to Debbie Gibson made her first appearance on “HIMYM” back in November 2006 via a fake musicvideo for the fake hit single “Let’s Go to the Mall.”

Thanks to a careful marketing plan, video for “Mall” generated a decent amount of viral attention via YouTube and MySpace, while also giving “HIMYM” some much-needed pop culture love. Now, with “HIMYM” riding a wave of positive PR due to a recent Britney Spears guest turn, Robin Sparkles is making a comeback.

The April 21 episode will feature the debut of “Sandcastles in the Sand,” another “lost” anthem by the faux Canadian crooner. Like “Mall,” song was penned by the Solids, the musical alter egos of “HIMYM” creators Carter Bays and Craig Thomas.

Producers are once again planning to build a viral assault around the song, including a video shot last week in Malibu. Clip features cameos from 1980s icons Tiffany and Alan Thicke, along with former “Dawson’s Creek” star James Van Der Beek.

Snippets of the “Sandcastle” video are expected to show up on MySpace Wednesday, with the full clip bowing on MySpace and CBS.com immediately following Monday’s broadcast. Auds will even be able to download the song on iTunes starting next Tuesday.

Variety has also obtained a copy of the “single,” available for streaming here.

This isn’t the first fake song Bays and Thomas have created this season. Earlier this month, “HIMYM” generated some attention for the fake website “TedMosbyisaJerk.com,” which features a whacked-out 20-minute audio diatribe against the show’s main character.

More TV

  • Gerald Blum, Inspiration for 'WKRP In

    Gerald Blum, Inspiration for 'Big Guy' Carlson on 'WKRP In Cincinnati,' Dies

    Gerald “Jerry” Blum, the inspiration for the character of radio station general manager Art “Big Guy” Carlson on the long-running TV sitcom “WKRP in Cincinnati,” died Saturday at 86. The Atlanta radio veteran was affectionately transformed into the fictional Carlson by veteran comic actor Gordon Jump on “WKRP,” which ran for four seasons on CBS [...]

  • Arrested Development Season 5 review

    TV News Roundup: 'Arrested Development' Sets Season 5 Return Date at Netflix

    In today’s TV news roundup, the second half of “Arrested Development” season five gets a release date and Netflix announces the voice cast for “Green Eggs and Ham.” CASTING Netflix has announced the ensemble voice cast for the upcoming “Green Eggs and Ham” series executive produced by Ellen DeGeneres and based on the Dr. Seuss book. [...]

  • LA Rams running back Todd Gurley

    Live+7 Ratings for Week of Jan. 28: Super Bowl LIII Clobbers Competition

    In a shock to no one, the 2019 Super Bowl handily defeated all of its broadcast competition in the Live+7 numbers for the week of Jan. 28. Live sports typically receive virtually no lift in delayed viewing, and Super Bowl LIII was no exception. The game did, however, rise from a 31.1 rating in adults [...]

  • Jussie Smollett

    Jussie Smollett Faces Prison, Career Ruin if He Lied About Attack

    Jussie Smollett is facing prison time and the implosion of his career if it turns out he lied about being the target of a hate crime, legal and public relations experts say. “The best thing that Jussie can do is pray and pray a lot,” said Ronn Torossian, founder of 5W Public Relations. “If he [...]

  • BETTER THINGS "Chicago" Episode 1 (Airs

    TV Review: 'Better Things' Season 3

    A few episodes into the new season of “Better Things,” fed-up mother Sam (creator Pamela Adlon) tries a new tactic to break up one of the countless petty fights between her daughters. Instead of forcing them apart and hoping for the best, she throws up her hands and decides to just let them go at it, [...]

  • Anna Paquin, Sophie Okonedo in Flack

    TV Review: 'Flack' Starring Anna Paquin

    There’s a familiar, acrid aftertaste to “Flack,” Pop’s new drama about the controlled chaos of the publicity industry. The grim behind-the-scenes machinations of the glossy entertainment industry have always been one of TV’s favorite subjects, as are the people tasked with pulling the strings without anyone ever realizing. Over just six episodes, the show manages [...]

  • Jee Young Han

    NBC Comedy Pilot 'Like Magic' Casts Jee Young Han in Lead Role

    Jee Young Han has been cast in the lead role of the NBC single-camera comedy pilot “Like Magic,” Variety has learned. The project is a workplace comedy that follows an optimistic young woman (Jee) pursuing her dream to be a headlining magician in the eccentric and ego-driven world of the Magic Palace. Jee will play Holly. [...]

More From Our Brands

Access exclusive content