Digital content producer and syndicator 60Frames, launched by former UTA online topper Brent Weinstein, bowed its first slate of programming Tuesday.
Company’s also inked syndication deals with MySpace, YouTube, iTunes, Bebo, Blip.tv, Break, Dailymotion, Heavy, Joost, Veoh Networks and Vuze to air its Web series.
First batch of seven projects, which can also be viewed at 60Frames.com, are mostly shortform comedies, given the popularity of such current fare online.
They include “Cockpit,” from “Prom Queen” creators Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise; “Erik the Librarian Mysteries,” written and directed by Brent Forrester (“The Office”); “Black Version” and “Phake TV” from standup comic and former “Saturday Night Live” scribe Jordan Black; “Douchebag Beach: A Love Story,” from online sketch comics Bob Castrone, Brian Levin and Jason Zumwalt; and “G.I.L.F.,” from actress Wendi McLendon-Covey (“Reno 911”).
Company has 50 other projects across all genres that it plans to release over the next year.
Its first effort, “Who What Wear TV,” bowed quietly in December on its own site, iTunes and other sites, where it’s already been seen by more than 250,000 viewers. Project’s hosted by Katherine Power and Hillary Kerr, the creators of WhoWhatWearDaily.com, where they discuss breaking celeb and runway trends.
Additional projects will come from Joel and Ethan Coen, screenwriter John August, “South Park” scribe Erica Rivinoja, and “Homicide” and “Oz” creator Tom Fontana, among others, with creators sharing in the advertising revenue the shows generate.
Naturally, the number of viewers the series attract will determine how long they run.
Strategy calls for 60Frames to produce up to five installments of a comedy series, for example, before deciding whether to produce more or pull the plug, while a drama series with an ongoing storyline may call for 20 episodes to be produced.
Either way, 60Frames’ content rollout comes as a growing number of striking scribes are considering creating original content for the Web as a way to stay creative while earning some extra coin.
But the formation of 60Frames was hardly strike-related.
Weinstein unveiled 60Frames last summer, incubated and financed by UTA and online ad agency SpotRunner, as a way to finance original content but also give creatives an easier way to distribute their work.
“The idea behind 60Frames was to create a set of financial, creative, marketing and distribution resources that professional artists could use to bring exciting new projects to life in an environment that provides artists meaningful profit participation, ownership and control of their IP,” 60Frames CEO Weinstein said. “By partnering with the leading online sites, we are giving artists’ content the widest possible exposure while maximizing revenue opportunities.”