End of Star Power?

Celeb_4Peter Bart does think that McCain’s attacks on Obama’s celebrity necessarily mean that the Democratic candidate should run as fast as he can away from Hollywood.

He writes in his blog, “Since politics has become more Hollywood than Hollywood, should stars get mixed up in this mess? I can understand why a Clooney would say, “Careful, we may reinforce the stereotypes if we campaign for Obama.”

“I would argue the opposite. The dialogue is so surreal that the presence of the true stars may remind voters that, in politics as in the arts, reality and unreality are constantly colliding. Hence, star power still counts.”

I’ll have more in my column this weekend in Variety. But lost in much of the commentary so far is that McCain appears to have scored a campaign ad that has created almost as great a stir as the Hillary Clinton “3 a.m.” phone ad on the days before the Texas and Ohio primaries. That in and of itself may prove its effectiveness — even if its means are a bit juvenile and its claims baseless.

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