BBC Worldwide buys Mir Reality

Commercial unit nabs stake in company

The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum.

The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina.

A BBC Worldwide insider said: “Russia is Europe’s fastest-growing media market. We’ve never been able to achieve program sales in quite the way we wanted to in Russia, so this was an opportunity too good to miss.”

“Having links with a Moscow-based company is completely consistent with our policy of setting up local production hubs outside the U.K.,” the source added.

“These can exploit current BBC hits and our archive, and return money back to the license-fee payer which can then be invested in programs.

It is understood that the shingle will produce a local version of the Beeb’s high-profile motoring show “Top Gear” for REN, one of Russia’s largest private webs.

U.S. and Australian versions of “Top Gear” are already in the pipeline.