MADRID — Former Endemol France CEO Stephane Courbit’s new shingle, Banijay Entertainment, has bought a majority stake in Spanish production house El Terrat.
Value of the deal was not revealed.
Backed by IFIL, the investment arm of Italy’s Agnelli family, Paris-based Banijay’s strategy is “rapid growth through the acquisition of companies specialized in the production of TV formats and content,” according to IFIL.
For months now, Courbit has reportedly been in talks with Gallic TV producer-presenter Sebastien Cauet to acquire his Be Aware shingle, which makes his late primetime “La methode Cauet,” aired by broadcaster TF1.
But Courbit’s first public move has come in Spain.
El Terrat founder and prexy Andreu Buenafuente and general directors Xen Subirats and Pep Espada will stay at the Barcelona-based company.
“El Terrat is first and foremost the personality and dynamism of its executives,” Courbit said in a statement.
Move allows El Terrat “to consolidate as a content provider and open up the international market in the acquisition and placement of TV formats,” company added.
Reportedly, Banijay hasn’t acquired El Terrat’s minority stake in Spain’s two-year-old broadcaster La Sexta, controlled by Imagina-Televisa.
El Terrat’s production highlights include Sexta’s latenight talk show “Buenafuente,” fronted by Buenafuente, sex magazine “Todos a 100” and TVE’s “La guerra de los mandos.”