×

WWE brings back Slammys

USA to broadcast wrestling award show

Awards season is heating up and even World Wrestling Entertainment is getting in on the act of handing out kudos again.

After an 11-year absence, WWE is bringing back its Slammy Awards tonight during an expanded three-hour broadcast of “Monday Night Raw” on USA Network.

Awards, with a statuette in the form of a wrestler lifting another grappler over his head, are presented across various categories like Superstar of the Year, Match of the Year, Diva of the Year and Tag Team of the Year.

WWE is naturally having some fun with the honors.

The Slammy was created in 1986 by the Academy of Wrestling Arts and Sciences, and the WWE calls the event “an awards show with muscle.”

Slammys also go to the Extreme Moment of the Year, Finishing Maneuver, OMG Moment of the Year and Musical Performance.

The Slammys were handed out in only 1986, 1987, 1996 and 1997.

Bringing back the Slammys is part of a strategy by WWE to air more specials as a way to continue boosting the brand’s profile with audiences. Already this year it’s launched a kids mag, social networking site and has moved its “Friday Night SmackDown” series from the CW to MyNetworkTV.

In August, its wrestlers teamed with Jenny McCarthy, Ben Stiller, Toby Keith and Jewel in an NBC special to spotlight autism and help support org Generation Rescue. It also will air its sixth annual “Tribute to the Troops” special, taped in Iraq, Dec. 20 on NBC as a standalone that’s not part of its three regular series that air on USA, MyNetworkTV and Sci Fi.

Depending on the ratings for the Slammys, WWE hopes to make the kudocast an annual event.

“It won’t be another 11 years before we do another Slammys,” says Geof Rochester, exec VP of marketing for WWE.

More Film

  • Whoopi Goldberg addresses the crowd while

    Inside World Pride's Opening Ceremony: An LGBTQ Celebration With a Tinge of Politics

    World Pride officially kicked off on Wednesday night at the Barclays Center in Brooklyn. About 8,000 people packed into the arena for a three-hour show that began with Cyndi Lauper singing her hit “True Colors.” The performance ended with a gaggle of dancing drag queens who pranced alongside Lauper as she turned the train of [...]

  • Amy Adams (left) as Lynne Cheney

    Film News Roundup: Makeup Artists and Hair Stylists Guild Sets Awards Show for Jan. 11

    In today’s film news roundup, the 2020 awards season schedule gets finalized; AFM will cover immersive content; “Murderous Trance” and “7 Days to Vegas” get acquired; and Kate Katzman has been added to “The Comeback Trail.” AWARDS DATE The Makeup Artists & Hair Stylists Guild has set Jan. 11 as the date for its seventh [...]

  • Disney Pandora World Of Avatar, Lake

    The Piano Guys Play 'Avatar' Theme in Disney World (Watch)

    The YouTube sensation The Piano Guys have taken a trip to the world of Pandora for a performance of the theme to “Avatar.” Shot in the bioluminescent floating forest in Disney World, cellist Steven Sharp Nelson and pianist Jon Schmidt put their spin on the score to James Cameron’s 2009 blockbuster. The video immerses the [...]

  • Editorial use only. No book cover

    Billy Drago, 'Untouchables' Star, Dies at 73

    Billy Drago, who often played harming but chilling gangster roles and appeared in Brian De Palma’s “The Untouchables” and Clint Eastwood’s “Pale Rider,” died Monday in Los Angeles of complications from a stroke. He was 73. The character actor played Al Capone’s henchman Frank Nitti in 1987’s “The Untouchables.” On TV series “Charmed,” he put [...]

  • Grant Sputore

    'I Am Mother' Director Tackles Margot Robbie-Produced Thriller 'Augmented'

    Warner Bros. has hired “I Am Mother” director Grant Sputore to helm the science-fiction thriller “Augmented” which Margot Robbie is producing, Variety has learned exclusively. Michael Lloyd Green is rewriting an original script by Mark Townend. Denise Di Novi and Tom Ackerley are also producing. Production companies are Robbie’s LuckyChap and Di Novi’s eponymous Di [...]

  • Miley Cyrus

    Miley Cyrus Teases 'Charlie's Angels' Collaboration with Ariana Grande and Lana Del Rey

    Three of the biggest female pop stars have joined forces in a new song for the Elizabeth Banks-directed reboot of “Charlie’s Angels.” In a tweet posted Wednesday, Miley Cyrus hinted at a collaboration between herself, Lana Del Rey, and Ariana Grande in the forthcoming film. Alongside a 14-second teaser, originally posted by Sony Pictures, the [...]

More From Our Brands

Access exclusive content