The place was packed for lunch Wednesday — only hours after the “sneak preview” wound Tuesday night when 620 close friends waited to help Wolfgang Puck bow his latest — seventh — eatery in L.A., Red Seven, located in the red wing of the Pacific Design Center. Here’s a tip for Graydon Carter — Red Seven could be the perfect place for Vanity Fair’s Oscar party, no longer at the now-departing Morton’s.
Red Seven is an airy eatery which ordinarily seats 225 but it opens into space atthe PDC to accommodate hundreds who attend the magazine’s sought-after Oscar soiree. (Like I said, 620 were on hand for the eatery’s own opening bash with the usual-elbow-to-elbow celebrants — a la Oscar partygoers).
Wolfgang, champagne glass in hand, glad-handed everyone as his platoons of servers provided non-stop drinks for all the exotic tasters — and sampling of the deliciously different menu to come. Unlike past restaurant successes, there’s no open-to-view kitchen and waiters parade out from the behind-the-scenes with no end of samples of the full menu.
How to describe the new menu, Wolfie? “It’s modern Trader Vic’s,” he accurately pegged it. The chef de cuisine is Yoshinori Kojima. The restaurant’s designer is Martin Vahtra and Wolfgang puckishly admitted he’d gone overboard on the budget of Red Seven which boasts a lengthy welcoming bar for anticipated “happy hours” clientele in this neighborhood. After all, you get thirsty hiking through the miles of decorator suppliers in the Pacific Design Center. Currently, Puck’s place is open only for lunch and “the happy hour.” Dinner menu is still on the back burner.
Why the name Red Seven? “Seven” is Wolfie’s lucky number. And on July 7, he and Gelila Assefa will marry on the Isle of Capri.