How to — and how not to — get in print will be taking up lots of upcoming print space. F’rinstance, Michael Levine follows up his 1993 bestselling p.r. book,”Guerrilla P.R.” with a sequel next year, “Guerrilla P.R. for The 21st Century” (Harper Collins).
He notes that, in 15 years, “the metabolism rate of the media is unalterably changed. There are only two speeds now in P.R.: Fast and Dead. In the last fifteen years, the internet has influenced everything and created both vast amounts of new opportunities along with a significant number of new challenges.”
Noting the likes of O.J., Paris Hilton, Lindsay Lohan, Mel Gibson and Anna Nicole Smith, he says they never would never would have been phenomenona if it were not for the cable and internet exposures. Noting the diversification of entertainment publicity, Levine’s praisery won a P.R. award for trying to get the stuntmen an Oscar category. He set up picketing, etc.
Meanwhile, over at UCLA, Sid Ganis, President of the Academy of Motion Picture Arts and Sciences, and two Academy Governors from the Public Relations Branch, Cheryl Boone Isaacs and Marvin Levy, have agreed to teach at Julian Myers’ Entertainment Public Relations Course which begins for nine consecutive Tuesday evenings at UCLA Extension, starting Oct.16. This will be the 35th year Myers has conducted this class and he will have an additional 28 p.r.toppers speaking. (Cost $315)