U.K. indie Wall to Wall goes on sale

ITV, Shine likely to bid

U.K. indie Wall to Wall, which marked its 20th anniversary this year, has put itself up for sale for $40 million-$50 million.

Likely suitors for the nonfiction entertainment and drama shingle include ITV Prods. and Elisabeth Murdoch’s Shine, which bought drama specialist Kudos 18 months ago.

Wall to Wall, which distributes its own content, is led by CEO Alex Graham, who set up the company with fellow Brit Jane Root, now running Discovery Channel in the U.S.

Its current hits include celebrity family-tree series “Who Do You Think You Are?” and cop drama “New Tricks,” both aired by BBC flagship web BBC1. A U.S. format sale for both skeins is in the works.

Overseas, Wall to Wall has scored with nonfiction series “Child Genius,” sold heavily across Europe.

“It may be that at some point somebody comes along and makes us an offer that allows us to grow the business and take some money out,” Graham said.

Shingle reported revenue of $37.2 million in 2006 and pre-tax profits of $1.8 million. But profits are thought to have more than doubled since then to $4 million.

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