You will be redirected back to your article in seconds

Telemundo plugs telenovela plugs

'Youth Idols' to integrate cross-promotions

NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer.

“Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and live on-air performances by the cast. Novela will also integrate mobile and in-store elements.

“This program is a breakthrough in the way we do television, organically integrating products and making them a part of the lives of the characters on screen without commercial breaks, just as in real life,” said Telemundo Studios prexy Patricio Wills.

Latino sudser is inspired by a music reality show that tracks one of Mexico’s most popular music producers as he launches the careers of the country’s greatest voices, including his wife.

Program is slated to debut in summer 2008 and will air Monday-Friday from 7-8 p.m.

More TV

  • Fox Sports NFL Sunday

    Fox Networks Group, Altice USA Rattle Sabers in New York Carriage Fight

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

  • A Man Walks Into the Cnn

    Trump Campaign Aide Jason Miller Exits CNN Analyst Job After Accusations

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

  • Ben Sherwood Set to Leave Disney

    Ben Sherwood to Leave Disney After 21st Century Fox Deal is Complete (EXCLUSIVE)

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

  • Analysis: Sky Win Boosts Comcast as

    Analysis: Sky Win Boosts Comcast as Global Streaming Wars Heat Up

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

  • Brian Roberts and Jeremy Darroch

    Sky Backs Comcast Deal, CEO Darroch Says 'Momentum Will Only Increase' 

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

  • Brian Roberts and Jeremy Darroch

    Sky Auction: Comcast Beats Fox With $39 Billion Bid

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

  • Meryl Streep Wants Tracey Ullman to

    Meryl Streep Wants Tracey Ullman to Run for President

    NBC Universal’s Telemundo will launch the first-ever commercial-free primetime telenovela, “Idolos de Juventud” (Youth Idols), next summer. “Youth Idols” is part of the U.S. Hispanic web’s multiplatform marketing campaign, with on-air and online components including Telemundo, Yahoo Telemundo and sister web mun2. Cross-promotional efforts include contests, on-air and online segments, video streaming, photo galleries and […]

More From Our Brands

Access exclusive content