For the first time ever, a Spanish-language show has topped the New York area ratings for the 11PM Saturday news slot. In July, “Noticias Univision 41” on Univision 41 (WXTV) came out at number one in all three key demographics.
Univision’s popularity is on the rise; in addition to the newly-won news slot, the July sweep marks the second consecutive survey period in which WXTV has won Saturday prime time. The weekday version of “Noticias Univision 41” also leads the 6PM local news race among younger viewers with 28,000 more viewers in the 18-34 category than the 6PM number one overall show, Eyewit-ness News (on WABC). The ABC affiliate makes up the numbers in the 18 to 49 and 25 to 54 demographics.
“Noticias Univision 41” broadcasts stories that don’t make it to other local news programs – usually international stories in which WXTV’s viewers may be interested. In their local news programs, neither ABC, NBC or CBS covered one of Univision’s recent stories: a segment about doctors with fraudulent medical licenses practicing in Puerto Rico.
The Univision program is anchored on weekdays by Rafael Pineda and Denisse Oller, and on Saturdays by Victor Javier Solano.
Univision broadcasts exclusively in Spanish, giving it access to a growing number of Spanish-speaking New Yorkers. Census estimates put the number of Hispanic/Latino Gothamites at 20%. The ratings figures cited above are determined from the Nielsen Station Index Local People Meter average quarter hour figures.