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Spanish distributor targets gay audience

Pride Films launches in March

MADRID — Spain has its first dedicated gay-lesbian film distribution house: Pride Films, based out of Salvador Dali’s birthplace of Figueres in Catalonia.

Distrib shingle will launch in March, focusing on DVD rental at video clubs and, after a one- to two-month window, sell-through at specialized outlets such as gay-lesbian bookshops and upscale department stores.

Pride is headquartered in the offices of Eurocine films, a minority shareholder, and will use Eurocine for bookings and collections. It aims to distribute two pics theatrically annually.

First titles up are contempo Moscow love-triangle dramedy “You I Love”; Barbara Graftner’s “Dream of Floating,” about three swimming-crazed gay men; and John Baumgartner’s comedy “Hard Pill.” All have been purchased from German sales agency Media Luna.

“Pride Films was born from the comments of international sales agencies that they could sell gay-lesbian films all over Europe but nobody wanted them in Spain,” said Pride marketing director Ignacio Lamarca.

“Previously, gay-lesbian films were simply bought from abroad or downloaded from the Internet.”

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