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Sony nabs format for ‘Hyena’

Studio picks up rights from CJ Media

SEOUL — Sony Pictures Television Intl. has picked up European format rights for South Korean TV drama “Hyena” from CJ Media.

The 16-part series is the first of CJ Media’s expanding slate of dramas to be sold as a scripted format outside of South Korea.

Last November, the two companies signed a deal that gave SPTI first look at rights in Asia, excluding Japan and China, to “Hyena” and other upcoming drama series.

In a previous deal, SPTIpicked up rights to features “How to Keep My Love” and “The Greatest Expectation.”

“Hyena” stars singer-actor Kim Min-jong, Yoon Da-hoon and actress So Yi-hyun in a story about four men who look for casual relationships but stumble across something more serious.

Produced by shingle A Story, show was broadcast in South Korea from October to November last year.

“The quality of these scripts is rare and on par with some of our most successful scripted format productions worldwide,” said Rob Feldman, VP of international production at SPTI.

Supervising the writing on “Hyena” was Wan-Kyu Choi, the scripter behind “Prince of the Legend,” the top Korean drama in 2006.

“Hyena” is one of a new wave of TV dramas commissioned by cablers such as CJ Media and On Media, threatening the hegemony of pubcasters KBS, MBC and SBS.

Scripted U.S. formats that have been successfully adapted by SPTI globally include “The Nanny,” “Bewitched,” “Who’s the Boss,” “Married … With Children” and “Mad About You.”

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