×
You will be redirected back to your article in seconds

Soaps not sudsy for MyNetwork TV

Network revamps its schedule

Five nights a week of soap operas drenched in sex and violence proved to be too much for MyNetworkTV viewers, so the network has drawn up a revamped schedule that mixes telenovelas with martial-arts competitions and theatrical movies.

“Trying to get people to watch serialized dramas every night on MyNetwork TV was asking the impossible,” said Greg Meidel cq, who was appointed president of the Fox-owned network last month.

The new schedule, which kicks off March 8, will shrink the telenovelas’ schedule from 10 hours a week over five nights to four hours over two nights, Tuesday and Wednesday.

On Monday, the two-hour “International Fight League’s Total Impact” will feature professional mixed-martial-arts athletes organized into teams for the first time. Twelve five-man teams (10 in the U.S. and one each in Toronto and Tokyo) will battle it out over a 22-week season, with one team emerging the winner. The network will repeat each two-hour match the following Saturday at 8 p.m.

The Tuesday telenovela is “American Heiress,” which follows a wealthy, pampered woman and a rough-hewn male hunk who end up trying to survive in the jungle after their plane crashes. Alicia Leigh Willis (“General Hospital”) is the star.

“Saints & Sinners,” the Wednesday drama, finds passion and murder in the lives of Miami Beach hotel owners. The cast includes Maria Conchita Alonso, Charles Shaughnessy cq, Mel Harris and Robin Givens.

Twentieth TV, a sister company of the Fox TV Stations, which has responsibility for MyNetworkTV, is the producers of the two soaps, which have production commitments that will keep the network in originals through the end of September.

Meidel said he has embarked on a movie buying spree to fill Thursday and Friday each week, starting with “The Rundown,” starring The Rock, on March 8, and “Rocky IV” the next night. “In general,” Meidel said, “we’re looking for action pictures and comedies.”

The network didn’t announce any specific projects in development. “But we’re also holding meetings with the top reality-show producers, both for gameshows and traditional reality programs,” he said, adding that scripted sitcoms and cop shows are a few years down the road because of their high production cost.

More TV

  • Michael Strahan

    Michael Strahan, Endemol Shine North America to Develop U.S. Version of 'Money Drop'

    Endemol Shine North America is teaming up with Michael Strahan’s SMAC Entertainment to develop a U.S. version of the game show “The Money Drop.” Originally launched in 2010 as “The Million Pound Drop Live” by Endemol UK’s Remarkable Television for Channel 4, the format has now been produced locally by Endemol Shine Group in 54 [...]

  • BBC Buys Australian Psychological Thriller Series

    BBC Buys Australian Psychological Thriller Series ‘Safe Harbour'

    The BBC has bolstered its international drama lineup, acquiring Australian limited series “Safe Harbour,” and inking deals for new seasons of shows from Canada, France, and Iceland. The shows will all run on the U.K. pubcaster’s BBC Four channel. “Safe Harbour” is a psychological thriller that played on pubcaster SBS in Australia. It follows a [...]

  • It's Time For Another 'Punisher' Video

    It's Time For Another 'Punisher' Video Game

    Last year saw the release of the most recent iteration of a Spidey game, “Marvel’s Spider-Man,” developed by Insomniac Games. “Marvel’s Spider-Man” smashed all kinds of records. It dethroned “God of War” as the fastest-selling Sony-exclusive of all time and it achieved launch month sales 37% higher than the launch month sales of every previous [...]

  • Endeavor Content Taps Tim Robinson as

    Endeavor Content Taps Tim Robinson as Chief Operating Officer

    Endeavor Content has named Tim Robinson as its chief operating officer, a newly created role. As COO, he will helm Endeavor Content’s overall operations, including business affairs, finance, human resources and corporate development. He will also play a “key role” in the acceleration of the its growth strategy both at home and abroad, according to [...]

  • Göteborg TV Drama Vision Expects 60

    TV Drama Vision Set to Take Pulse of Nordic Commissioners’ Wish List

    More than 360 international delegates are expected at Göteborg’s 13th Nordic TV Drama Vision (Jan. 30-31) described by head of industry Cia Edström as a ‘boutique event’, where top Nordic and international drama professionals gather each year to gauge the state of the Nordic market and hot content. For the first time, to comply with the [...]

  • Fate of 'Simpsons' Up in Air

    What Will Happen to 'The Simpsons’ as Disney Takes Over Fox?

    When “The Simpsons” ends its 30th and current season this spring, it will have racked up 663 original episodes — having a season ago passed “Gunsmoke” (635) as the longest-running scripted program in television history. But with the Walt Disney Co.’s acquisition of 21st Century Fox pending, one of TV’s least likely institutions could prove more [...]

  • Bret Baier

    Fox News Anchor Bret Baier in Montana Car Crash

    Fox News Channel anchor Bret Baier and his family are safe after being involved in what the news host described as a major car accident while traveling to an airport after taking a ski trip to Montana. “After a weekend of skiing with my wife and two boys in Montana, driving to the airport Monday morning on [...]

More From Our Brands

Access exclusive content