Rupe forces web to drop Sky name

Premiere name violated trademark protection

BERLIN — German pay TV group Premiere is rebranding its Premiere Sky satellite service Premiere Star after being sued by Rupert Murdoch’s British satcaster BSkyB over its use of the name Sky.

Earlier in June a Berlin district court ruled that the platform’s original moniker violated the trademark protection of BSkyB’s own name, saying it would cause confusion.

Although Premiere initially said it would appeal, the new name will allow the service to start as planned in September.

A continued legal battle with the satcaster would have delayed the launch and had little chance of a victory. BSkyB has trademarked the name Sky throughout Europe.

Premiere Star will initially offer subscribers 15 channels, including channels that are not available over satellite, such as Turner Broadcasting System’s Boomerang, Cartoon Network and Turner Movie Classics.

Premiere Star topper Wolfram Winter called the new moniker “a very good alternative.”

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