Premiere wins back soccer rights

Watchdog clears Arena deal

BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena.

The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the air, leaving Premiere as the only feevee power in Germany.

The federal cartel office agreed on Wednesday to allow Premiere to take over Arena’s lucrative top league soccer rights through June 2009.

Unity Media, Germany’s second-largest cable operator, launched Arena last year after acquiring the 2007-09 Bundesliga rights from under Premiere’s nose for $300 million per season. That coup cost Premiere dearly — the paybox’s share price plunged 45% to an all-time low after losing soccer in December 2005.

Premiere shares rose 4.4% to E20.03 ($27.58) on Wednesday following news of the agreement.

More TV

  • The Bold Type Meghann Fahy

    'The Bold Type' Boss and Star on 'Normalizing Conversations About Gun Control'

    BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena. The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the […]

  • Streaming Subscribers Overtake Pay-TV Customers for

    Streaming Subscribers Overtake Pay-TV Customers for First Time in the U.K.

    BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena. The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the […]

  • The Fast and the Furious

    TV News Roundup: Paramount Network Sets Paul Walker Documentary Premiere Date

    BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena. The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the […]

  • Elena Kampouris Sacred Lies Facebook Watch

    TV Review: 'Sacred Lies' on Facebook Watch

    BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena. The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the […]

  • 2018 FIFA World Cup

    World Cup Final U.S. Ratings Fall From 2014

    BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena. The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the […]

  • Tales From The Loop

    Amazon Orders Sci-Fi Series 'Tales From the Loop'

    BERLIN — Pay TV broadcaster Premiere will again broadcast live Bundesliga soccer this year after Germany’s antitrust watchdog greenlit a deal with former rival feevee channel Arena. The ruling, which comes just weeks before premier league soccer resumes in Germany, follows Arena’s recent decision to fold its production operations after just a year on the […]

More From Our Brands

Access exclusive content