You will be redirected back to your article in seconds

Premiere buys hardware site

Broadcaster to sell TV sets

BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software.

Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such as high-definition flatscreen TV sets and receivers in addition to offering all Premiere products over the Web site.

Launched in 1997, HOH has annual revenue of some Euros 40 million ($54.2 million).

For Premiere, the technology-savvy consumers of online shops such as HOH count among the pay-TV platform’s prime clientele. The paybox currently has some 3.5 million subscribers.

Deal has already been approved by Germany’s antitrust authorities.

More TV

  • Trent Reznor and Atticus Ross to

    Trent Reznor, Atticus Ross to Compose Music for HBO's 'Watchmen' Series

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

  • Alan Tudyk 'Rogue One: A Star

    Alan Tudyk to Star in 'Resident Alien' Pilot at Syfy, Network Sets Main Cast

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

  • No Merchandising. Editorial Use Only. No

    'Veronica Mars' Revival Ordered to Series at Hulu

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

  • U.K. Talent Agency Artists Partnership Enters

    U.K. Talent Agency Begins Developing Film and TV Projects, Launches New Slate (EXCLUSIVE)

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

  • Emmy Awards Dark

    TV Industry Says Goodbye to Emmys and Hello to Cold Reality (Column)

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

  • Jordan Peele photographed by Art Streiber

    Jordan Peele Set to Host 'The Twilight Zone' Revival

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

  • Broadcast Networks in Turmoil

    Broadcast in Chaos: Big Four Networks Face Era of Turmoil and Change

    BERLIN — Eager to expand its Internet activities, pay platform Premiere has acquired 65% of Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software. Premiere said the acquisition would make it possible to increase its own online marketing by offering package deals that bundle pay-TV subscriptions with hardware such […]

More From Our Brands

Access exclusive content