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MTV wins Mipcom mobile awards

Toei Animation, Vringo also among victors

See Winners

Japan’s Toei Animation, Israel’s Vringo and MTV were among the winners of Mipcom’s Mobile and Internet TV Awards Thursday night. Now in their third year, the awards drew a record 280 entries from 180 companies in 38 countries, helping to shore up an aspect of the entertainment biz that’s becoming more relevant to many content creators.

“The record participation in this year’s awards demonstrates the growing importance of mobile and internet production to the global TV and film industries,” said Ted Baracos, director of digital media at Reed Midem.

Creator of the iconic “Digimon” and “Dragonball,” Toei won the award for made-for-mobile or film channel, for Toei Comic — a service that opens up a huge catalog of animation to subscribers’ cell phones. Vringo was awarded mobile service for social community & UGC for its video ringtone biz, which enables mobile users to pull video clips from the web and share them with friends. MTV’s viewer-created “Best.Show.Ever” scooped the prize for cross platform and interactive mobile TV format.

The winners of the Mipcom Mobile TV Awards 2007 were:

Short form audiovisual entertainment made for mobile and/or Internet comedy

Jeb’s Jobs, Weakend Productions, U.K.

Short form audiovisual entertainment made for mobile and/or Internet drama

Emmerdale Online Channel: Hoodlum, Australia

Short form audiovisual entertainment made for mobile and/or Internet lifestyle/music

“History Rocks,” A&E Television Networks USA

Short form audiovisual entertainment made for mobile and/or Internet factual

“The Finer things,” Speedy Productions, South Africa

Mobile service for social community & UGC

Vringo, Israel

Made-for-mobile or film channel

“Toei Anime Comic,” Toei Animation Co, Japan

Cross platform & Interactive mobile TV format

“Best.Show.Ever,” MTV Networks Intl., USA

Short film originally created or repurposed for mobile

“King Boxer” Mobisode Celestial Pictures, Hong Kong

Film shot on a mobile device

“Colorful EU,” Kodolanyi Janos U.- Visual Workshop, Hungary

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