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MTV appoints digital director

Hopfgartner to grow online and mobile biz in Germany

BERLIN — MTV Networks has appointed Juergen Hopfgartner as director of digital media for Germany, Austria and Switzerland.

Reporting directly to Martin Michel, VP commercial and operations at MTV Networks, Hopfgartner will oversee and expand business and product development for the company’s online and mobile activities in the region. His main focus will be the expansion of the MTV Networks brands — MTV, VIVA, Nick and Comedy Central — on digital platforms, either via strategic partnerships or through the net’s own planned initiatives.

Hopfgartner most recently served as head of business development at Berlin-based online outfit Metaversum, where he oversaw development and marketing for a social community platform and a virtual 3D online world.

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