LISBON — Media Capital, owner of Portugal’s leading private broadcaster TVI, is planning to launch two cable channels.
The company also may bid for channels in the forthcoming tenders for digital terrestrial television in Portugal, scheduled to launch next year, CEO Manuel Polanco said Wednesday.
The company will return to the Portuguese stock exchange in 2008, Polanco said, as the group’s owner, Prisa, intends to sell 20%-30% of the company’s stock.
Polanco said that Prisa’s two-year ownership and management of MC has been extremely beneficial, in particular due to the strength of in-house content production via subsidiary NBP, which produces almost 1,000 hours of TV fiction per month and is one of the three largest producers on the Iberian Peninsular.
“Portugal is an attractive production base in terms of costs, climate and expertise,” Polanco told journalists, announcing that Prisa is considering centralizing all of its Spanish and Portuguese content production under the single brand name of NBP, with headquarters in the Lisbon area.
MC recently acquired Portugal’s second largest film exhibitor and distributor, Castello Lopes Multimedia, and Polanco said that he plans for the company to “become number one in this market as soon as possible.”