Kids’ TV still a moneyspinner

Report points to potential profits

Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest.

Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of global spend, which dipped from $1.52 billion in 2002 to $1.38 billion in 2006.

These broad figures disguise the fact that in the biggest TV markets — North America, Germany and the U.K. — spend on tyke fare has decreased, while Belgium, Italy and Spain have seen a moderate increase.

The home entertainment market for children’s shows has also declined, from $1.66 billion in 2002 to $1.26 billion in 2006.

Yet despite the reduction in TV budgets, companies like Rainbow, Chorion, Alphanim, BKN Intl. and DIC Entertainment are thriving because they have adopted the right strategies to succeed in a global market.

“Children’s programming — particularly animation — travels well and has a longer shelf-life than other genres like drama and factual programming,” said report author Tim Westcott. “The ancillary revenues for hit children’s properties can also make it a highly profitable business.”

More TV

  • Pose Season Finale

    The Revolutionary Happiness of 'Pose' (Column)

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

  • Bill Skarsgard Castle Rock

    Bill Skarsgard on How 'It' Influenced His Work on 'Castle Rock'

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

  • PyeongChang Winter Olympics

    NBCU Gets Ready to Promote a Summer Olympics That Won't Start Until 2020

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

  • Castle Rock

    Our Staff Picks: TV Shows to Watch the Week of July 23, 2018

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

  • Golden Globes

    HFPA, Dick Clark Productions Near New Golden Globe Awards Rights Deal With NBC

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

  • TV Ratings: 'Ghosted' Goes Out on

    TV Ratings: 'Ghosted' Goes Out on Quiet Note

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

  • BBC Studios Shakes Up Content Team

    BBC Studios Shakes Up Management Team, Hands Mark Linsey New Role

    Disney, Nickelodeon and Cartoon Network accounted for 66% of the $9 billion revenues reported by the top 25 tyke companies in 2006, according to “The Business of Children’s Television,” published by Screen Digest. Despite fierce competition, the big three achieved impressive revenue growth by exploiting rights in what is a declining market in terms of […]

More From Our Brands

Access exclusive content