LONDON — Blighty’s biggest terrestrial web ITV is lining up two U.S. shows for flagship web ITV1 following a spending spree at the L.A. Screenings.
Two of the three shows it announced it has bought — wife swapping drama “Swingtown” and high concept police procedural “Pushing Daisies” — will air on ITV1, according to acquisitions topper Jay Kandola.
They are understood to be the first U.S. programs to be broadcast on ITV1 for more than a decade.
A year ago the web bought “Six Degrees” for ITV1, but when the show was cancelled in the U.S. the broadcaster was forced to change its plans.
ITV wants a high-profile U.S. hit to compete against rivals Channel 4 and Five, whose schedules rely on imports like “Desperate Housewives” and the “CSI” franchise.
“Swingtown,” set in the sexually liberated 1970s and starring Jack Davenport, was bought from CBS Paramount International Television, which also sold “Cane” to ITV.
“Cane,” acquired for niche net ITV3, is a drama depicting the rivalries and power struggles of a Cuban-American family running a rum and sugar business in south Florida.
“Pushing Daisies,” described as a “forensic fairytale,” features Brit actress Anna Friel and its executive producers include Dan Jinks and Bruce Cohen, who produced “American Beauty.”
Kandola said it was “the most dazzlingly beautiful pilot” she had ever seen.
“Pushing Daisies” is produced by The Jinks/Cohen Company in association with Warner Bros. Television, and distributed by Warner Bros. International Television.