×

“High School Musical 2” : OMG! It’s a cable ratings record

Hms2

Humongous. Gi-normous. Cable record-setting. The Friday preem of Disney Channel’s “High School Musical 2” brought in an astounding 17.24 million viewers (17,240,884 to be exact) in its Friday 8-10:05 p.m. ET/PT preem. Take a bow, Disney Channel entertainment prexy Gary Marsh (pictured below), Rich Ross and the rest of the exec team that backed the notion of a kid-friendly tuner last year when most of us were going, huh?For the kids of today — singing and dancing, Mickey and Judy style? Just goes to prove the industry cliche about zigging when others are zagging….and finding talent, good-looking comers a la Zac Efron to showcase.

“HSM2” tuner now ranks as the most-watched TV movie ever with kids 6-11, drawing 6.1 million viewers in that demo, and the most-watched ever with tweeners 9-14, drawing 5.9 million viewers in that demo, according to Disney Channel. In total households, pic drew a massive 9.4 million cable homes, putting the telecast behind only a handful of sports and news telecasts in cable history in total households deliver. The high total viewer tally also indicates that pic was a family viewing event in most of those 9.4 million households. And as Disney Channel’s hard-working PR maven Patti McTeague observed this a.m., who knows how many were really watching given all the viewing parties set around “HSM2” last night.

Disney Channel followed “HSM2” with a sneak peek of the upcoming animated series Marsh_gary “Phineas and Ferb,” which held onto a healthy 10.8 million viewers from its windfall lead-in. And at 10:20 p.m., a fresh seg of Disney Channel hit “Hannah Montana” was socko enough to rank as Disney Channel’s second most-watched telecast ever, with an average of 10.7 million viewers. “Hannah” also set all kinds of series records for Disney Channel and the basic cable biz in general, including most-watched seg with kids 6-11 (4.1 million), and most-watched seg with the 9-14 crowd (4.2 million).

More TV

  • Neilsons Measurment Problems TV Digital

    Megan Clarken, Key Nielsen Executive, Will Depart Company (EXCLUSIVE)

    Megan Clarken, a Nielsen executive who has been instrumental in the company’s quest to keep tabs on consumers in the many new ways they have to watch TV, is leaving the measurement giant. “After 15 years at Nielsen, Megan Clarken will be leaving at the end of the month to take on a new position [...]

  • James Murdoch

    James Murdoch on 'Succession,' Pete Buttigieg and Climate Change

    James Murdoch doesn’t watch Fox News and he doesn’t watch “Succession.” “There are some shows that you just know you’re never going to watch,”  the youngest son of media mogul and Fox Corp. founder Rupert Murdoch told Vanity Fair editor-in-chief Radhika Jones on Wednesday, alluding to to the HBO series centered on a family-run media [...]

  • Freddie Prinze Jr First Impressions

    Freddie Prinze Jr. Joins ‘Punky Brewster’ Sequel Pilot at NBCU’s Peacock Streamer

    Freddie Prinze Jr. is joining another pilot, this time at NBCUniversal’s forthcoming Peacock streaming service. He will play a recurring role in the “Punky Brewster” sequel pilot which was ordered when the Peacock unfurled its slate of feathers back in September. Prinze Jr. was a part of the pilot for the CW’s “Nancy Drew” earlier [...]

  • Traci Blackwell

    BET Names Traci Lynn Blackwell Head of Scripted

    Traci Lynn Blackwell has joined BET has head of scripted programming. Blackwell joins BET from the CW, where she led current programming. As executive VP, scripted programming, Blackwell will lead all originals efforts for BET Networks’ linear channels and streaming service BET Plus. She will report to BET Networks president Scott Mills. “Traci brings an [...]

  • Ted Sarandos Netflix

    Ted Sarandos: Netflix Is Why 'Friends,' 'The Office' Remain So Popular

    In an onstage conversation with Katie Couric at Vanity Fair’s New Establishment Summit on Wednesday, Netflix chief content officer Ted Sarandos waved away concerns over the streaming service’s upcoming loss of “Friends” and “The Office,” instead focusing on the company’s push in original programming and its international content growth. “One of the reasons ‘Friends’ and [...]

  • Castle Rock -- "Let The River

    'Castle Rock' Boss on Annie Wilkes' Origins, Telling an Immigration Story in Season 2

    SPOILER ALERT: Do not read if you have not yet watched the first three episodes of “Castle Rock” Season 2, streaming now on Hulu. When “Castle Rock” co-creators and executive producers Dusty Thomason and Sam Shaw were first researching Maine to develop their Hulu anthology series based on the world of Stephen King, something that [...]

  • 'Adventure Time': HBO Max Orders Four

    'Adventure Time': HBO Max Orders Four One-Hour Specials

    Less than a week after announcing its historic deal with Studio Ghibli, HBO Max is continuing its push into animation. The forthcoming streamer has ordered four one-hour “Adventure Time” specials from Cartoon Network Studios, the first two of which will debut exclusively on HBO Max in 2020. Collectively titled “Adventure Time: Distant Lands,” the specials [...]

More From Our Brands

Access exclusive content