Hallmark Channel has landed a better dial position on Time Warner Cable of New York City, moving up from channel 107 to channel 84.
Henry Schleiff , president and CEO of Crown Media, Hallmark’s parent, said the shift is important because it places the network on a tier with more compatible channels such as HBO, TV Land and Turner Classic Movies. With more than a million subscribers, Time Warner Cable of NYC is the largest cable system in the country.
Hallmark’s ratings have steadily risen over the past few years; it was the 12th highest-rated basic-cable network in primetime in July, averaging 1.25 million total viewers.
And the network plans to commission 30 original movies for 2008, a record.
Schleiff said Hallmark plans to draw up a promotional campaign to alert New Yorkers to the new dial position.
Hallmark, whose contract with Time Warner Cable expires in five months, will displace ESPN Classic on channel 84. ESPN Classic’s will relocate to the previously unused channel 171, where it’ll join its sibling ESPN News, which shifts from channel 120 to channel 172.