Robert Greenwald is bringing his new show “The Sierra Club Chronicles” to the Sundance Channel in a bid to bring the show to viewers by as many avenues as possible. The seven-episode series, directed by the “Outfoxed” helmer for environmental advocacy group the Sierra Club, will air Tuesdays on Sundance’s “The Green” starting Feb. 5. The series showed on LinkTV last year starting in January, and will soon be available on iTunes.
“The Sierra Club Chronicles” examines individual situations in which community or environment are emperiled, including the Exxon-Valdez spill in Prince William Sound, and the ongoing health struggles of the 9/11 first responders.
Greenwald says that he felt the subject matter begged for as many distrib avenues as possible. “It became apparent early on that this was drama looking for ways to be told.” The Sierra Club agreed. “They were inventive enough and risk-taking enough to say, ‘Let’s not just do one documentary that premieres at a film fest.'”
For Sundance’s part, EVP and GM, programming and creative affairs Laura Michalchyshyn says that Sundance was watching Greenwald’s project closely from its inception. “It had been launched a year before we came out with “The Green” in April,” says Michalchyshyn. “And we thought that this was something we should follow and track. But it didn’t have the coverage or the viewership it deserved.”
To that end, Sundance is hoping to provide its built-in viewership for “The Green” and their own publicity support to promote the series. “I think, truthfuly, the issue for that show is that it didn’t have a machine around it to promote it,” says Michalchyshyn. “And we have a block of programming every week to offer.”