French embrace digital terrestrial TV

Three in 10 homes take DTT service

PARIS — Nearly three in 10 homes in France are equipped with digital terrestrial TV receivers, and nationwide coverage is expanding rapidly, research institute GFK reported Friday.

Nearly 8.3 million receivers and 2.5 million digital terrestrial equipped TV sets have been sold or rented in France since digital terrestrial service TNT launched in March 2005.

In two and a half years, digital terrestrial equipment may have reached the same level of sales in France as DVD and MP3s players, GFK predicted.

According to regulatory authority the Higher Council for Radio and Television, 85% of France should be able to receive TNT transmissions by the end of 2007. The org anticipates 95% coverage by early 2011.

While only one of the country’s traditional broadcasting networks saw a ratings increase in the first half of 2007, cable, satellite, digital terrestrial and regional stations enjoyed an average viewership rise of 2.8% over the same period in 2006.

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