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French content rocks execs in Rio

TV exec show wares to Latin American buyers

RIO DE JANEIRO — TV France Intl. wrapped on Tuesday its second Rendez-Vous in Rio, at which Gallic TV execs laid out their wares for buyers from Latin America.

Some 78 buyers from terrestrial TV, pay TV and distribs from Brazil, Mexico, Argentina, Colombia, Chile, Peru, Uruguay, Ecuador and Paraguay attended the event, according to Christian Boudier, the audiovisual attache at the French Embassy in Brazil.

On the sellers’ side, 32 French distribs and nets, including AB Intl. Distribution, Dreamachine, pubcaster France Televisions, Gedeon Programmes and MK2 sent reps.

TV France Intl. is an association of French TV distribs and nets, which is sponsored by the French government and aims to boost the country’s TV programming exports.

The org, which has similar events in Moscow, Tokyo and Dubai, held the first Rendez-Vous in Rio in 2006.

“The idea is to make it a permanent annual event,” said Boudier. “This is a long-term effort. Latin America is an emerging market, where pay TV and the Internet are rapidly expanding.”

He added the main Latin American buyers of French TV programming are pay TV nets. Animations, docs and series are the favorite genres.

One highlight of Rendez-Vous in Rio was a presentation by Orlando Senna, general director of TV Brasil, the pubcaster that bowed on Dec. 2.

Senna, international relations deputy director of France Televisions Herve Michel and Andre de Margerie, international relations director of Arte (the French-German joint pubcaster), took part in a panel to discuss the role of pubcasters.

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