RIO DE JANEIRO — Endemol and TV Globo, Brazil’s No. 1 net,have renewed their joint-venture agreement for another five years. Endemol Globo creates reality and gameshow formats for TV Globo and other clients in Brazil.
Rio-based company’s leading format is “Big Brother Brasil,” one of Brazil’s highest rated shows. The seventh edition aired on TV Globo early this year, and net is working on the eighth one for next year.
TV Globo has the first option to produce Endemol Globo’s formats. But joint venture’s general director, Carla Affonso, said the new agreement reduces the time TV Globo has to exert its option.
SBT, another Endemol Globo client, fights for the second position in Brazil’s open-TV ranking. SBT aired the company’s gameshow “Topa ou nao topa” (Take It or Leave It), hosted by the net’s founder and CEO, Silvio Santos.