MADRID — Distrivision.tv, Spain’s leading supplier of program packages to local webs, has clinched deals with Grupo Rey y Asociados for Aragon, a region in northeastern Spain, and Canal 9 in the Canary Islands.
Grupo Rey runs an analog TV net in Zaragoza and will launch digital terrestrial television operations across Aragon this year. Analog web Canal 9, which hopes to snag a DTT license, broadcasts in Las Palmas, Fuerteventura and Lanzarote.
The two accords hike Distrivision’s distrib deals across Spain to 14, which together reps 80% of the territory. Launched January 2006 by prexy Jose Maria Besteiro, the rapidly-growing company has inked, among higher-profile agreements, with Grupo Godo for Catalan regional DTT web TD 8, El Mundo for Madrid DTT net EM2, and 14 local nets in Valencia.
Distrivision supplies between two and 12 hours of programming to clients. Advertising on startup local and regional DTT channels in currently minimal, said Besteiro. It will be energized, he hopes, as local TV switches over to digital by 2008, multiplying Spanish local digital weblets.
Distrivision has content supply deals with Brazil’s TV Globo, Italy’s Mediaset, Mexico’s TV Azteca, Colombia’s Caracol and Basque pubcaster ETB.
Besteiro’s growth model includes the creation of a TV ad booking agency to orchestrate ad spends across regional and local nets nationwide, plus seeking partners in regional publishing groups, allowing them to cash in on the explosion of Spanish off-network TV.