Comedy developing JoKoy show

Asian-American comic will exec produce title

Comedy Central is developing another show around an ethnic comedian, signing a deal with Asian-American comic JoKoy.

As-yet-untitled program is described as a variety show with elements of sketch comedy; JoKoy cited series like “The Carol Burnett Show” and “In Living Color” as influences for the potential series.

Comedy Central has had success with ethnic comedy previously: “Chappelle’s Show” was a huge ratings and DVD hit in its truncated run on the net, and “Mind of Mencia” has scored respectable ratings in its three seasons.

Comedy Central programming topper Lauren Corrao said in a recent interview that the net would like to continue exploring ethnic niches.

The L.A.-based JoKoy said he hopes his series, like his comedy, goes beyond stereotyping.

“When I was going into comedy and watched comedians do Asian jokes, it was always the stereotypical thing,” he said. “I always wanted to tell jokes that Asian and other races got instead of going for the obvious.”

Net declined to comment on a development deal with the comedian.

JoKoy will exec produce, while his manager, Jamie Masada, is on board as a producer.

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