LONDON — Blighty’s dominant pay box BSkyB has announced that it has signed up its millionth broadband subscriber.
The move marks a significant milestone for the operator as it attempts to broaden its business in what is a very competitive market place.
BSkyB topper James Murdoch said: “Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better.
“Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of one million customers after just 14 months is a real achievement.”
Meanwhile it has emerged that BSkyB is prepared to give up voting rights in order to hold on to its controversial 17.9% stake in ITV, the U.K.’s biggest private terrestrial web.
Under a proposal made to the Competition Commission, the U.K. regulator that is investigating the holding, 3% of the stock would be placed with an independent trustee, which would be allowed to vote how they want, regardless of the BSkyB board’s wishes.
The satcaster stunned the local media industry when it bought the ITV stake last November to scupper any merger between ITV and BSkyB rival cable combo Virgin Media.