HONG KONG — Asia Television is launching financial program, “Wealth Blog,” Aug. 27 on its Chinese-language ATV Home channel.
The one-hour show will run at 9:15 a.m. and repeat at 2:30 p.m., Monday to Friday.
The target aud for the free-to-air show is young professionals or those looking to enter the investing world, said Rachel So, assistant financial editor for ATV’s news and public affairs division, who is in charge of the show.
The program will be interactive with a live audience that can ask questions. Queries will also come via phone and e-mail.
ATV will look into a possible English-language program when it launches its digital channels at the end of the year, said Peter Kwan, senior veep for news and public affairs. ATV also is “talking with international channels for cooperation deals,” he said.